Amazon's Horrific User Experience

Bad UX is bad UX. Amazon, despite its nearly infinite resources and bottomless human capital, has never reconsidered how painful its user experience is.

I sincerely feel badly for the UX/UI team. They must know how horrific their web platform experience is, and yet nothing is done to fix it. Personally, I don’t want to feel like I’m operating a F-35A fighter jet whilst trying to order some stationary.

Consumers should demand better. But how can they when they have no basis for what to demand?