Amazon's Horrific User Experience

Posted on June 13, 2020

Bad UX is bad UX. Amazon, despite its nearly infinite resources and bottomless human capital, has never reconsidered how painful its user experience is.

I sincerely feel badly for the UX/UI team. They must know how horrific their web platform experience is, and yet nothing is done to fix it. Personally, I don’t want to feel like I’m operating a F-35A fighter jet whilst trying to order some stationary.

Consumers should demand better. But how can they when they have no basis for what to demand?